Developer Profile
Aditya Kumar Rai
Nickname: Aditya · Also known as Aditya Rai or Aditya K. Rai
Aditya Kumar Rai (also known as Aditya Rai or Aditya K. Rai) is a Full-Stack Developer, Web Developer, and Digital Marketer originally from Kushinagar, Uttar Pradesh, now based in Greater Noida. Over his career he has designed, developed, and marketed more than 12 brands across e-commerce, hospitality, real estate, interior design, food & beverage, and SaaS — architecting production-grade Next.js storefronts, Firebase backends, Razorpay payment flows, and data-driven SEO strategies that drive measurable organic growth.
Silveri Development
What He Built for Silveri
Full-Stack Next.js Storefront
Built the entire Silveri web application using Next.js 16 App Router with TypeScript and React 19, delivering server-side rendered HTML for every product and category page — improving LCP, enabling crawlability, and eliminating JavaScript-dependent page loads.
UI/UX Design & Brand System
Designed the complete brand identity from scratch — Cormorant Garamond headings, Jost body font, a gold-silver-cream palette, glassmorphism cards, Framer Motion scroll animations, and a fully responsive mobile-first layout with a sticky header and mobile navigation drawer.
Firebase Backend & Admin Panel
Architected the Firestore schema for products, orders, users, and site settings. Built a full admin panel with real-time inventory management, order status updates, announcement bar control, and Firebase Storage uploads for hero banners and product images.
Razorpay Payment Integration
Integrated Razorpay end-to-end: server-side order creation API, secure checkout modal with order pre-fill, webhook verification using HMAC-SHA256 signature validation, and automatic order fulfilment triggered on successful payment events.
E-Commerce Feature Set
Implemented persistent cart with Zustand, wishlist, promo code engine, guest checkout, Google Sign-In via Firebase Auth, order history with tracking, address management, real-time stock updates from Firestore subscriptions, and size/variant selection.
Security & Performance Hardening
Configured strict Content-Security-Policy, HSTS, X-Frame-Options, and Referrer-Policy headers. Implemented AVIF/WebP image optimisation, lazy loading, tree-shaking for icon and animation libraries, source-map stripping in production, and Vercel Edge CDN deployment.
Tech Stack Used
Digital Marketing & SEO
How He Marketed Silveri
Technical SEO Foundation
Implemented Schema.org structured data (Organization, Product, BreadcrumbList, Person), dynamic XML sitemap generation via Next.js sitemap API with Firestore product URLs, robots.ts, canonical tags, and Open Graph / Twitter Card meta on every page using the App Router metadata export system.
Keyword & Category SEO
Researched and targeted high-intent jewelry queries — "handcrafted silver jewelry India", "silver rings online", "silver necklaces for women" — with optimised <title>, meta descriptions, and H1/H2 heading hierarchies across all product and category pages for maximum organic visibility.
Core Web Vitals Optimisation
Achieved strong CWV scores by server-rendering the hero and product grids (LCP improvement), using next/image with AVIF/WebP formats, eliminating render-blocking scripts, setting 1-year cache TTL for images, and deploying on Vercel's Edge Network for global sub-50ms TTFB.
Analytics & Search Console Setup
Configured Google Tag Manager with correct head-placement (verified by Google Merchant Center), integrated Vercel Analytics for real-user performance data, and set up Google Search Console and Merchant Center for product listing eligibility and organic click-through tracking.
Keywords Targeted
Portfolio · 12+ Brands
Brands He Developed & Marketed
Luxury Jewellery E-Commerce
Silveri
Designed, developed, and marketed an end-to-end luxury silver jewellery storefront — Next.js App Router, Firebase, Razorpay payments, Schema.org SEO, and a full Admin dashboard with real-time inventory management.
E-Commerce / Deals Platform
Lotwaala
Built and marketed a deals-discovery and e-commerce platform targeting value-conscious Indian shoppers, integrating product listings, promotional campaigns, and social media growth strategies.
Construction & Interior Design
Aarna Construction and Interiors
Developed the digital presence and marketing for a premium construction and interior design firm — including a project portfolio site, lead-generation landing pages, and local SEO targeting Greater Noida / NCR clients.
SaaS / Tracking Tool
Trackovo
Developed and marketed Trackovo, a SaaS tracking tool, covering product web development, user-facing landing pages, onboarding flows, and digital acquisition campaigns.
Creative / Design Brand
Colour Tribe
Built the brand web presence and digital marketing strategy for Colour Tribe — a creative design brand — covering identity, social media content, and organic growth campaigns.
Interior Design Studio
ATS Interior
Developed a showcase website and handled digital marketing for ATS Interior, an interior design studio catering to residential and commercial clients across NCR.
Nightlife / Restaurant
NV Club (NV Clubstraunt)
Built the website and executed digital marketing for NV Club (NV Clubstraunt), a popular nightlife and dining destination — covering social campaigns, event promotion, and local discovery SEO.
Electronics / Retail
Ryoto Electrix
Developed the digital storefront and marketing presence for Ryoto Electrix, an electronics retail brand — product listing pages, conversion-optimised landing pages, and social media growth.
Hospitality / Hotel
Country Inn Vrindavan
Designed and marketed the web presence for Country Inn Vrindavan, a hospitality brand in the Vrindavan pilgrimage circuit — booking-oriented landing pages, Google Business optimisation, and travel SEO.
Restaurant / F&B
Mulberry Street Bistro
Built the restaurant website and drove digital marketing for Mulberry Street Bistro — online menu integration, table booking flows, Instagram growth, and local Google Maps SEO for dine-in discovery.
Bakery / Food Brand
Fabbakers
Developed the Fabbakers web and social presence — online ordering integration, product photography guidelines, social media content strategy, and paid campaign management for festive seasons.
Real Estate
Greater Noida Property Dealers
Built a lead-generation website and managed digital marketing for a real estate brokerage in Greater Noida — property listing pages, WhatsApp lead funnels, and hyper-local SEO targeting home buyers and investors.
Visual Portfolio · Images of Work
Professional Gallery & Project Highlights
Profile — Noida, NCR
Full-stack software engineering and digital marketing campaigns based in Noida, Uttar Pradesh.
Trackovo SaaS Platform
Aditya Rai architected and marketed the Trackovo SaaS application, driving organic discovery.
Country Inn Vrindavan
Aditya Kumar Rai optimized reservation-funnels and Google Business Profile SEO for Country Inn.
NV Club & Restaurant
Developed search-optimized web applications and ran high-engagement digital marketing for NV Club.
Aarna Construction
Led structural website architecture and localized SEO campaigns for Aarna Construction and Interiors.
Showcase — Greater Noida
Aditya Rai architecting dynamic client solutions and organic ranking plans in Greater Noida.
Digital Strategy — Greater Noida
Aditya executing custom search-optimization roadmaps and digital marketing strategies for local Noida and Greater Noida businesses.
Professional Profile 2027
Aditya Kumar Rai preparing enterprise-grade solutions and modern web architecture benchmarks for the coming year.
Jungle Barbeque
Aditya Rai managed web presence optimizations and local search ranking profiles for Jungle Barbeque.
Connect
Find Aditya Online
Full-Stack Developer · Web Developer · Digital Marketer — Greater Noida
Frequently Asked Questions
Q&A with Aditya Kumar Rai
Q.Who is Aditya Kumar Rai (Aditya Rai / Aditya K. Rai)?
Aditya Kumar Rai is a professional Full-Stack Software Developer, Web Developer, and Digital Marketer based in Greater Noida, NCR. Originally from Kushinagar, Uttar Pradesh, he builds high-performance web applications and designs technical SEO search engine ranking strategies for local and national brands.
Q.Which brands has Aditya Rai worked with for development and marketing?
Aditya Rai has designed, developed, or marketed over 12 prominent brands: Silveri (luxury silver jewellery), Lotwaala (deals platform), Aarna Construction and Interiors, Trackovo (SaaS tracking tool), Colour Tribe, ATS Interior, NV Club (NV Clubstraunt), Ryoto Electrix, Country Inn Vrindavan, Mulberry Street Bistro, Fabbakers, and Greater Noida Property Dealers.
Q.What technical SEO & digital marketing services does Aditya K. Rai offer?
Aditya K. Rai provides complete custom web development (Next.js, React, TypeScript), database integrations (Firebase, Firestore), payment systems (Razorpay), Schema.org microdata optimization, Google Search Console auditing, local Google Maps SEO, and high-impact digital marketing campaigns that drive organic traffic and conversions.
Q.Which tech stack does Aditya Kumar Rai (Aditya Rai) use to build custom websites and web applications?
Aditya Kumar Rai (Aditya Rai) builds high-performance websites and web applications using a modern tech stack consisting of Next.js 16/15 (App Router), React 19/18, TypeScript, Tailwind CSS (v4/v3), Zustand, Framer Motion, and Firebase (Authentication, Firestore, Storage, Cloud Functions, and Admin SDK). For secure transactions, he integrates Razorpay, and deploys via Vercel Edge networks to achieve sub-50ms global load times.
Q.What are the official GitHub and LinkedIn profiles of Aditya Kumar Rai (Aditya Rai)?
You can connect with Aditya Kumar Rai (Aditya Rai) on his official LinkedIn profile at https://www.linkedin.com/in/aditya-k-rai/ and view his portfolio code repositories on GitHub at https://github.com/aditya-k-rai.
Aditya Kumar Rai
Full-Stack Developer · Web Developer · Digital Marketer — Greater Noida. Also known as: Aditya Rai or Aditya K. Rai. Originally from Kushinagar, Uttar Pradesh. Developed & marketed Silveri, Lotwaala, Aarna Construction, Trackovo, Colour Tribe, ATS Interior, NV Club, Ryoto Electrix, Country Inn Vrindavan, Mulberry Street Bistro, Fabbakers & Greater Noida Property Dealers.